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28th, 29th & 30th March 2017

AMFI – IFFTI - Breaking the fashion rules was a three-day event where interaction took place between keynote speakers – education – research and the fashion industry.

‘Old’ paradigms and strategies within the fashion industry are still dominant; more, cheaper, bigger, faster and a constant focus on growth and return on investment.

Education can provide a catalyst for change, by interrogating the status quo. We can design the change, create the opportunities, and build a generation of fashion professionals who know how to break the rules and to develop new perspectives on challenging issues.


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The International Foundation of Fashion Technology Institutes (IFFTI) welcomes you to its 19th Annual Conference. IFFTI was founded in 1999 with a mission to develop a global network of institutions to advance education in Design, Technology and Business for fashion and its related industries through international collaboration. The purpose of IFFTI's Annual Conferences is to promote debate, interaction, and professional development for students, educators and researchers.


AMFI - Amsterdam Fashion Institute offers you a full-time, 4 year Bachelor Degree programme which forms a good basis for a successful career in the fashion industry. AMFI provides the only higher education in the Netherlands that teaches all facets of the fashion industry. You graduate with a Bachelor's Degree in Fashion & Textile Technologies.